Ultomiris is a medication used in the treatment of adults with generalized myasthenia gravis (gMG), a rare, debilitating, chronic, and autoimmune neuromuscular disease that leads to loss of muscle function and severe weakness.
Our challenge in this campaign was to transform a single environment into three distinct versions, representing different seasons of the year. The main objective was to ensure that all three interpretations harmonized with each other, creating a cohesive visual narrative.
Agency: FCB Health (New York)
Client: Ultomiris
Producer: Fabiano Proença and Thiago Oliveira
CGI: Diogo Machado, Jimmy Ribas, Matheus Terra, Victor Oliveira and Leandro Mendonça
Video animation: Leonardo Sindlinger
Post production: JM Britto and Christian Feistauer
Client: Ultomiris
Producer: Fabiano Proença and Thiago Oliveira
CGI: Diogo Machado, Jimmy Ribas, Matheus Terra, Victor Oliveira and Leandro Mendonça
Video animation: Leonardo Sindlinger
Post production: JM Britto and Christian Feistauer